Branding

Rated 4.00 out of 5 based on 5 customer ratings
(5 customer reviews)

$220.00

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

Description

The aim of the course is to change the conception of brands as being an organisation’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience along “moments-that-matter” along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change.

5 courses

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Projetos

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Certificados

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Frequently Asked Questions

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quis vulputate justo. Praesent at tortor diam. Praesent tincidunt ante id tortor suscipit porttitor. Nullam sit amet vehicula tortor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam blandit, nisi ut scelerisque elementum, dolor ligula interdum lacus, in accumsan purus nisi vitae justo. In vel fermentum justo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quis vulputate justo. Praesent at tortor diam. Praesent tincidunt ante id tortor suscipit porttitor. Nullam sit amet vehicula tortor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam blandit, nisi ut scelerisque elementum, dolor ligula interdum lacus, in accumsan purus nisi vitae justo. In vel fermentum justo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quis vulputate justo. Praesent at tortor diam. Praesent tincidunt ante id tortor suscipit porttitor. Nullam sit amet vehicula tortor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam blandit, nisi ut scelerisque elementum, dolor ligula interdum lacus, in accumsan purus nisi vitae justo. In vel fermentum justo.

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5 reviews for Branding

  1. Rated 5 out of 5

    student

    Perfect Hoodie for a Ninja!

  2. Rated 5 out of 5

    Coen Jacobs

    I have lots of hoodies, but none is as cool as this one!

  3. Rated 4 out of 5

    Dan

    I love hoodies, and ninjas, so what could be better than a ninja hoodie? Not much, if you ask me!

  4. Rated 5 out of 5

    Ryan

    This is the most bombastic hoodie in this shop, it’s soft and has the sly WooThemes ninja on it. Why wouldn’t you buy this?

  5. Rated 1 out of 5

    Maria

    This only gets 1 star because I don’t have this yet. I want it now!

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