political campaign<\/a> legend that if you run enough times, you will build name recognition and get elected. In the majority of races, this is not an accurate presumption. It is the reverse that is true: the more times you run, the less likely you are to win. Most folks who run the second or third time do not win.<\/p>\nKnow how many votes you need to win.<\/strong>\u00a0\u00a0Every year I see candidates who chose the wrong race to run in.\u00a0Vote goals\u00a0don\u2019t need to be that complicated, but any political campaign worth its salt needs a vote goal. Often, the biggest mistake people make is not calculating a vote goal at all. The simple act of creating a vote goal can save you a lot of time campaigning for a race you might not have had a shot at.<\/p>\nCreate a contrast.<\/strong>\u00a0Politics is a comparative game. Even in political campaigns where you are running against multiple candidates you still need to create a contrast. You need to create a reason for voters to choose you.<\/p>\nRun for the right reasons.<\/strong>\u00a0Don\u2019t run to help your insurance business, or because you feel wronged by your opponent. Run because you have skills that can help your community achieve incredible things.<\/p>\nDon\u2019t be afraid of asking.<\/strong> Every year I have a candidate who tells me that they are sick of calling people for money or asking folks to knock on doors. The fact is if you are a candidate in a political campaign, that is what you will spend the majority of your time doing\u2014asking for things.<\/p>\nBudget for a winning political campaign<\/h2>\n
How much will the campaign cost? Work with your team to get a real idea of what a winning campaign will cost. Don\u2019t just budget for any campaign; make sure you plan to have the money you need to win your campaign. That means looking at the costs of similar campaigns, but also assessing the potential competition and the cost of a winning strategy.<\/p>\n
Listen more than you talk.\u00a0<\/strong>It is not about the candidate; it is about the voter. This is an essential campaign tip and a hard thing for candidates and political campaign managers to realize. We get so focused on the political campaign that we think the election is about the campaign itself. But that is not the case. Political campaigns are a means to get our message out, they are not the message itself.<\/p>\nIt\u2019s about the voter.<\/strong> Political Campaigns should be about delivering results for the community. The candidate is a vehicle for that, but a lot of times campaigns can get lost in the weeds and focus on personal details about a candidate that is not relevant.<\/p>\nA written plan is key.\u00a0<\/strong>\u00a0Good campaign planning is your road map for victory. A campaign plan is a living, breathing document. It is not something that lives in a drawer; it is something that you are constantly working on.<\/p>\n
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