{"id":782,"date":"2019-04-15T22:03:49","date_gmt":"2019-04-15T22:03:49","guid":{"rendered":"https:\/\/theme.visualmodo.com\/politic\/?p=782"},"modified":"2019-09-15T23:34:48","modified_gmt":"2019-09-15T23:34:48","slug":"how-to-create-a-digital-political-campaign","status":"publish","type":"post","link":"https:\/\/theme.visualmodo.com\/politic\/how-to-create-a-digital-political-campaign\/","title":{"rendered":"How to Create a Digital Political Campaign"},"content":{"rendered":"

When you\u2019re setting up a communications program for your\u00a0political campaign, one of the hardest questions you\u2019ll face is how much your campaign digital budget should be. When you\u2019re thinking through your budget, three main factors will influence how much money you put into digital.<\/p>\n

How to Create a Digital Political Campaign<\/h2>\n

\"How<\/p>\n

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  1. Who is your audience?\u00a0When trying to decide what portion of your budget to devote to digital, it\u2019s important to look at who you are trying to reach and where they spend their time. If you are running in a part of the country where access to the Internet is more limited or your constituency doesn\u2019t spend much of their time online, you may want to focus on TV and mail. In this case, unless your budget is very strict, we still recommend that you include digital as at least 10% of your communications budget. If, on the other hand, your audience is more digitally-inclined (i.e., a millennial audience in a big city), you will want to consider dedicating a large portion of your budget to digital (as much as 75\u201390% of your budget). Keep in mind that dollars spent digitally can be more efficient and flexible than other mediums, as long as it makes sense for your audience.<\/li>\n
  2. How big is your audience? The size of your audience, and therefore your budget, is dependent on the office you are running for and who you want to target. For example, if you are running for statewide office and want to cast a wide net and target a broad demographic within your constituency for more than a couple of weeks, you\u2019re likely going to need to spend at least six figures on your ads. If you are only running ads in a small area like a state senate district or targeting ads to a narrow population of likely primary voters, you can spend a lot less.<\/li>\n
  3. How long is your campaign running?\u00a0Did you jump into a race eight months before Election Day, or is this a last-minute special election? A longer campaign, of course, demands a larger budget so you can spread out and pace its spend, so you must make sure you are taking the length of a campaign into account when building out your budget.<\/li>\n<\/ol>\n

    What Small vs. Large Budgets Get You<\/h2>\n

    One of the best parts of digital advertising is that it\u2019s scalable. This means that you can do something online regardless of your budget. Below is a breakdown of what a small vs. large campaign digital budget can get you.<\/p>\n

    Reach<\/h2>\n